Opportunity Prototyping SM

Opportunity PrototypingSM helps provide a clear product development strategy and reduces overall product development cost be eliminating costly redirections in the engineering cycle. Opportunity PrototypingSM serves to refine product roadmaps and product specs by clarifying target users, user benefits and use cases for each product in your line. OP is conducted as an intensive two day working session to explore: target market segments, barriers to entry, market size, "day in the life" use cases and potential competitive reactions to new product concepts or technology.

User Benefit

• What is the primary benefit to the user(s)?

Segmentation

• Who might use this product? entities, demographic, psychographic, etc.

Target / Non-target

• Who will you NOT spend money marketing the first product to?

Day in the Life

• Describe in detail, in non-technical terms, a day in the life of the user (product).

Competitive Reaction

• How will your biggest competitor react to your product introduction?

Market Research

• Market sizing, Product and innovation diffusion analysis

Marketing Research

• Focus group, In-depth one-on-one interviews, "End Benefit Laddering"

Ethnographic Research

• Shadowing, Self documentation

Competitive Survey

• IP survey, Cost position, Channel dominance, etc.

In-depth Analysis

• Physics problem, Infrastructure, Cost, Sales, Distribution, etc.